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The Love of Prompt Engineering

The Challenge

You've used ChatGPT
You've heard of Claude
You've seen posts where devs create entire products in a weekend sprint

You can feel the ground shifting.

Yet it's hard to write a clear brief when the technology moves faster than your understanding of it. Hard to tell who to trust when everyone bolted "AI" onto their services page six months ago.

Doing nothing feels increasingly risky.

Alastair Brayne
About

About Alastair

Business experience

Four years running an AI startup. Product design, commercial strategy, engineering, fundraising, investor pressure, and teams.

Building stuff

Twenty years of software development. I'm hands-on with Claude, ChatGPT, MCP, and current AI SDKs and libraries. With experienced development partners when the project needs it.

AI-enabled dog-fooding

I work with AI agents extensively in my own practice too. I've been developing with LLMs, sleeves-rolled-up, since the launch of ChatGPT, and through multiple agentic stacks since. With old-school developer experience under the belt, it's less "vibe-coding" and more orchestrated agent engineering. You get higher impact in a shorter timeframe.

Human insight

I'm also a qualified psychotherapist, which influences how I design agent interactions and how I think about your users. Large language models were trained on human language too. Having a background in human behaviour gives me a different angle on how to guide and direct agents and human-agent interactions.

Why "Lope"?

(The) Love of Prompt Engineering.

A good prompt isn't just a technical instruction. LLMs trained on human language, so prompts are reflections of how people actually think and communicate. Understanding humans, understanding language, and understanding the technology all feed into the same craft.

Then there are the stakeholders. Every prompt carries the weight of technical requirements, commercial goals, brand voice, legal constraints, and more. They all need representing. Weaving those considerations together into something that actually works. That's prompt engineering. That's the craft I keep coming back to.

(Technically, "context engineering" is the more precise term. But "prompt engineer" is the one people recognise.)

Partners

I have, in my network, experienced development and business partners who extend what I can deliver. When your project needs a bigger production team or broader strategic input, the right people are already in the conversation.

Got a vision for AI in your business? Let's get it into production.

Or reach me directly: connect@lope.works LinkedIn